The blockbuster movie in your credit union
Humans love stories. Without stories, we wouldn’t have movies or music or art. Credit union executives ask me all the time “how do I make my marketing successful?” One ...
The latest from Amanda Thomas
The secret to great marketing
Hi, my name is Amanda and I am a credit union junkie. “Hi, Amanda!” I believe that credit unions have the best brand story and the best value proposition of ...
Is your marketing plan missing this one element?
Marketing plans are, in many cases, an annually-recycled calendar that gets updated with new dates for newsletters, print ads, loan campaigns, etc. A marketing plan, if done properly, is the ...
Strategic planning DOs and DON’Ts
Now that we are well into the third quarter already, many credit unions are in strategic planning mode for 2019. As you begin your credit union’s strategic planning process, ...
Want to stand out? Here’s one simple thing you can do
We live in one of the easiest countries in the world in which to start a business, be successful in our careers and/or have a multitude of opportunities at ...
How to set goals that stick
As June wears on, it means the first half of 2018 is coming to a close. Yes, it seems like just yesterday we were toasting to the new year and ...
Learning how to do it all
Yeah…that’s a myth. We put all of this pressure on ourselves to be the perfect professional, perfect spouse/partner, parent, friend, daughter/son, have the perfect car parked ...
A how-to guide to be a credit union rockstar
The credit union industry is FULL of amazing professionals both inside and outside of the credit union brick and mortar branches. Most all of them share a deep love for ...