The latest from Andrew Bank

Aug 24, 2015 - by Andrew Bank, Larky

Four tips for credit unions to win consumers’ micro-moments

Life is not lived in years or days or even hours. Life is lived in moments. And right now, people all over the world are trying to make the most ...

Apr 15, 2015 - by Andrew Bank, Larky

Why aren’t people using our rewards program?

Because members prefer instant gratification and personalized rewards over delayed gratification and generic rewards. In a survey of 2700 U.K. consumers by Grass Roots Group, 54% said that they ...

Mar 4, 2015 - by Andrew Bank, Larky

How to build real relationships with virtual members

As mobile and online banking technologies advance, credit union marketers have an increasingly daunting challenge – how to reach people that never visit your branch. A statistic from Bankrate.com suggests ...

Jan 29, 2015 - by Andrew Bank, Larky

CFCU launches mobile discount program called Community CA$H

CFCU’s Marketing Manager, Rebekah Monroe, talks about the implementation process and member & staff response Larky sat down to chat with Rebekah Monroe, Marketing Manager of Christian Financial Credit Union (...

Jan 9, 2015 - by Andrew Bank, Larky

Why are good financial decisions so difficult?

Consumers continue to struggle to make wise financial decisions, and they have the debt to prove it. Just how much credit card debt does the average American have? While the ...

Nov 24, 2014 - by Andrew Bank, Larky

Beware of loyalty programs that don’t benefit your members (or your credit union)

Ask These Eight Questions When Evaluating Member Discount Platforms Loyalty programs for credit unions and their members have been around for decades. In recent years, instant cash-back discount programs have ...