Is your credit union making an impact with PR?
Measuring success has long been the Achilles’ heel of public relations. While it is true that it is hard to correlate PR efforts directly to bottom line results, that does ...
The latest from Betsy McCloskey
Yes, social PR is a real thing
Public relations have seen dramatic shifts over the past 10 years with the rise of digital, specifically social media. Facebook, Twitter, Instagram, and YouTube have changed the way people get ...
Determining the ideal media mix for your credit union
Let’s be honest, advertising and marketing is a huge expense on your budget and unfortunately (and to your detriment) one of the first line accounts to get cut when ...
Capturing Gen Z
Credit unions went digital in the late 1960’s at the advent of ATMs, but it would be a while before these institutions adopted certain up and coming technologies to ...