The latest from Betsy McCloskey

Mar 16, 2021 - by Betsy McCloskey, Plaid Swan Inc.

Marketing after COVID

One year ago, the global outbreak of COVID-19 disrupted life as we knew it. Many credit unions and banks implemented work-from-home practices, schools moved to virtual learning, concerts and conferences ...

Feb 17, 2021 - by Betsy McCloskey, Plaid Swan Inc.

Is your credit union making an impact with PR?

Measuring success has long been the Achilles’ heel of public relations. While it is true that it is hard to correlate PR efforts directly to bottom line results, that does ...

Dec 23, 2020 - by Betsy McCloskey, Plaid Swan Inc.

Yes, social PR is a real thing

Public relations have seen dramatic shifts over the past 10 years with the rise of digital, specifically social media. Facebook, Twitter, Instagram, and YouTube have changed the way people get ...

Sep 22, 2020 - by Betsy McCloskey, Plaid Swan Inc.

Determining the ideal media mix for your credit union

Let’s be honest, advertising and marketing is a huge expense on your budget and unfortunately (and to your detriment) one of the first line accounts to get cut when ...

Jun 26, 2020 - by Betsy McCloskey, Plaid Swan Inc.

Capturing Gen Z

Credit unions went digital in the late 1960’s at the advent of ATMs, but it would be a while before these institutions adopted certain up and coming technologies to ...