The latest from Betsy McCloskey

- by Betsy McCloskey, Plaid Swan Inc.

Marketing after COVID

One year ago, the global outbreak of COVID-19 disrupted life as we knew it. Many credit unions and banks implemented work-from-home practices, schools moved to virtual learning, concerts and conferences ...

- by Betsy McCloskey, Plaid Swan Inc.

Yes, social PR is a real thing

Public relations have seen dramatic shifts over the past 10 years with the rise of digital, specifically social media. Facebook, Twitter, Instagram, and YouTube have changed the way people get ...

- by Betsy McCloskey, Plaid Swan Inc.

Capturing Gen Z

Credit unions went digital in the late 1960’s at the advent of ATMs, but it would be a while before these institutions adopted certain up and coming technologies to ...