The latest from Bradley Blue

- by Bradley Blue

A tale of two websites

Once upon a time, in the kingdom of URL, there lived two identical twin Online Marketing Managers. They managed two of the king’s banking websites which were the same ...

- by Bradley Blue

The Uberized credit union

So many recent articles have talked about our need to “Uberize” credit unions. But how? How can we disrupt an industry that has traditionally had little competition by facilitating mutually ...

- by Bradley Blue

5 reasons to rethink your rebrand

Four years ago, I had the great fortune of participating in a highly successful rebranding project for Logix Federal Credit Union – formerly Lockheed FCU. The reasons for the rebrand were ...

- by Bradley Blue

Good service is the new “Purple Cow”

Being a purple cow is great if you want to get attention, but don’t expect anyone to drink your milk. I’m a big fan of Seth Godin and ...

- by Bradley Blue

The credit union indifference

“Credit unions offer better rates, better service, and fewer fees” says the voice on the radio “And almost anyone can join!” To summarize: “take our word for it: our commodity ...