The latest from Neil Goldman

Apr 29, 2021 - by Neil Goldman, Goldman Consulting & Strategy

Tapping into the three sources of motivation

You can exponentially improve employee engagement by sharing the big picture, and helping each team member to understand their vital role in bringing it to light. You can similarly improve ...

Mar 3, 2021 - by Neil Goldman, Goldman Consulting & Strategy

Purpose … Flash … Light

How does your credit union stay relevant? How do you create distinction? How can you separate from the competition? A simple suggestion and starting point: the Flashlight Metaphor. Let me ...

Dec 22, 2020 - by Neil Goldman, Goldman Consulting & Strategy

2021: One size does NOT fit all

It’s 2021. It’s time for focus, and a question for every leader in the industry. What would happen if we stopped trying to be everything to everybody, stopped ...

Sep 14, 2020 - by Neil Goldman, Goldman Consulting & Strategy

SPECS is a business model designed as a guide to fuel organizational innovation and relevance. The model is especially pertinent today, during COVID-19 and beyond, as relevant distinction is essential ...

Jun 16, 2020 - by Neil Goldman, Goldman Consulting & Strategy

The SPECS model: Part 4

The SPECS business model is designed to provide a simple, yet logical, framework to use when developing new business strategies and/or products and services for your credit union. The ...

Mar 5, 2020 - by Neil Goldman, Goldman Consulting & Strategy

The SPECS model: Part 3

To keep it short and sweet, we’ve created a series of articles to describe each one of the components of our SPECS business model. This is our third article, ...

Dec 4, 2019 - by Neil Goldman, Goldman Consulting & Strategy

The SPECS model: Part 2

This is the second in a series of five articles regarding the SPECS model which Goldman Consulting & Strategy (GCS) identified to aid and guide credit union leaders in their overall ...

Sep 4, 2019 - by Neil Goldman, Goldman Consulting & Strategy

The SPECS model: Part 1

Consumer expectations continue to evolve. Credit unions must evolve with them to stay relevant. But specifically, how? GCS suggests following the SPECS. Stemming from years of qualitative and quantitative consumer ...

Neil Goldman

Senior Partner
Goldman Consulting & Strategy

Web: https://www.gcsfirst.com

Dr. Neil Goldman is Senior Partner of Goldman Consulting & Strategy (GCS, Inc.), an organizational development and marketing research firm founded in 2002, working primarily with credit unions. He also is former president and owner of Member Research, serving credit unions since 1988.

Through foundational models developed in the 25+ years of consulting, coupled with his doctoral work in Organizational Leadership at Pepperdine University, Neil provides tools to assess and develop goal-driven focus and success.

At last count, Neil had worked with hundreds of credit unions in 49 states nationwide.

Whether from focus groups, through facilitating planning meetings, brand work, workshops, training sessions, or custom research development, GCS’s continuing objective is to turn research into results, and information into action by helping leaders make better decisions, and helping individuals and organizations facilitate positive change.

Neil is a frequent speaker at industry conferences, and is also on faculty at Western CUNA Management School.

Neil’s recently published NEW book: The Escalator Effect – A Business Fable: Four Essential Steps to Lead and Inspire Your Organization to Rising Success is now available and an Amazon #1 Best Seller in four business categories.