The latest from Hilary Reed

Nov 24, 2021 - by Hilary Reed, EmpowerFi

How credit union leaders can support their team’s wellbeing and encourage productivity while working remotely

The year 2020 was a tough time for businesses and workers alike. One of the long-term impacts of Covid-19 was the transition to increased working from home (WFH), which brought ...

Oct 20, 2021 - by Hilary Reed, EmpowerFi

Branding your identity: Understanding what makes you unique to your members

As credit union marketers, we all go through the branding process, whether it’s already been pre-established or in real need of a refresh. A strong brand identity is key ...

Sep 22, 2021 - by Hilary Reed, EmpowerFi

Championing AI: Know your members, win more of their business

One of the simplest yet greatest powers of a credit union is the wealth of data available so you can really get to know your members. When members feel known, ...

Aug 3, 2021 - by Hilary Reed, EmpowerFi

Standing out from the competition: How to make your brand sing

Developing an effective brand for your credit union can help differentiate you from the competition, allowing you to build trust with current and prospective members as well as with your ...

Jun 23, 2021 - by Hilary Reed, EmpowerFi

Unapologetically ambitious: The journey from marketing to CEO

As CEO and co-founder of EmpowerFi™, I understand the common experiences you may encounter as you climb the corporate ladder and maneuver your way through your journey from credit union ...

May 26, 2021 - by Hilary Reed, EmpowerFi

How are credit unions using AI to drive growth?

Artificial intelligence (AI) is not only transforming the future of credit unions, but it is making a real difference today. It can be challenging to understand what AI is and ...

Mar 4, 2021 - by Hilary Reed, EmpowerFi

Reputation management: The winning SEO strategy credit unions aren’t talking about

Our take: reputation management is first and foremost an SEO strategy. A killer SEO strategy. A strategy with clear execution, clear ROI, that will help your CU win in local ...

Dec 17, 2020 - by Hilary Reed, EmpowerFi

Relationship between your credit union’s strategic planning objectives and your marketing strategies

Strategic plans for credit unions are created from the hard work and effort of many people, both volunteers and managers, who come together with their background and ideas, and armed ...

Hilary Reed

Founder
EmpowerFi

Web: www.empowerfi.org

Hilary Reed, founder of EmpowerFi, is an innovative thought-leader who has been involved in various aspects of strategic sales and marketing for 15 years. Her career began in 2000 when she founded the Internet Sales & Marketing department for one of the largest automotive dealerships in the Northeast, making this dealership a trailblazer for digital sales technologies, marketing tactics, and CRM tools.

Hilary has since partnered with numerous organizations such as credit unions, real estate firms, and automotive dealerships to meet growth challenges, uncover new sources of revenue and bring a rare mix of bold imagination and refined professionalism.

Prior to founding EmpowerFi, Hilary served as Senior Vice President of Marketing & Communications for a multi-million dollar financial institution in the Philadelphia region for over a decade. She was instrumental in helping the organization gain reputation as an innovator and early adapter of social media, segmented marketing, digital advertising, brand positioning, and other non-traditional marketing techniques. In 2015, Hilary was honored for her leadership and commitment to the field of marketing and business development, by receiving the Marketing Professional of the Year Award from the Credit Union National Association.

Thriving on helping companies achieve success in the form of organic, strategic growth, Hilary drives organizations and their leaders to embrace change, think big, and implement new strategies by way of innovative thinking.