Sign in to save articles for later and to follow authors and companies.
Holly Buchanan is the author of Selling Financial Services to Women – What Men Need to Know and Even Women Will Be Surprised to Learn. She is the co-author of The Soccer Mom Myth.
...
Holly Buchanan is the head of Buchanan Marketing LLC, a consultancy specializing in marketing and selling to women with a focus on the financial field. She has worked with hundreds of clients including brands like Genworth Financial, TD Wealth, U.S. Bank, Summit Credit Union, York Traditions Bank and Dividend Capital.
Holly Buchanan is a popular speaker, author, consultant and trainer. She helps companies increase their bottom line by being more successful in attracting, marketing to and selling to women as well as couples. Holly also works with professional women on how to increase their success in connecting with and selling to men.
Holly Buchanan is a popular speaker, author, consultant and trainer. She helps companies increase their bottom line by being more successful in attracting, marketing to and selling to women as well as couples. Holly also works with professional women on how to increase their success in connecting with and selling to men.
We use cookies to personalize content, improve experience, and analyze traffic.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.