The latest from Jackie Brown

Mar 9, 2022 - by Jackie Brown, JB Collaborates

Identity crisis: Is your credit union losing its way?

Who am I? Many of us at some point(s) in our lives have pondered that very question. It tends to come up during big transitions or milestones. Graduating seniors ...

Jun 7, 2021 - by Jackie Brown, JB Collaborates

Need marketing ideas? Let’s get creative!

Whether you’ve worked in Marketing for 15 years or 15 months, coming up with fresh ideas on demand can be a bit overwhelming. How many different ways can we ...

Jan 8, 2021 - by Jackie Brown, JB Collaborates

Stake your claim in 2021: How to stand out from the crowd

Make this new year, THE year your credit union stakes a claim. Puts a flag in the ground. Marks your territory. Drops a pin. Only then will you be able ...

Oct 8, 2020 - by Jackie Brown, JB Collaborates

Five reasons to stop promoting financial products

This year has us examining everything with a new perspective. Financial institutions are a great case in point. Many are taking fresh looks at outdated policies and procedures, making progress ...

Jul 8, 2020 - by Jackie Brown, JB Collaborates

Trust: Antidote for crisis

Where do we go for stability when so much around us is in turmoil? As we all face these ever-fluid economic and cultural dynamics, it is natural to look for ...

Apr 24, 2020 - by Jackie Brown, JB Collaborates

Move over 2020 marketing plan and say “hello” to the new communication-during-a-crisis agenda

As the shock of the coronavirus pandemic has settled in, those marketing plans we all so lovingly crafted last fall are now completely irrelevant. Give them a kiss. Set them ...