The latest from James Gilbert

Apr 12, 2022 - by James Gilbert, CRMNEXT

Changing the landscape for CU women starts with you

I grew up in a home where my mom was the breadwinner. Not by choice, but by necessity. She rallied every day, working morning to night supporting 6 of us ...

Mar 1, 2022 - by James Gilbert, CRMNEXT

Telling your CU’s story with data

Publisher’s Note: CUInsight is hosting a free webinar Wednesday, March 16th titled, “Date With Data: How To Build Your Strategy To Transform Your CU”. We hope you’ll join ...

Oct 25, 2021 - by James Gilbert, CRMNEXT

Marketing: The forgotten arm of growth – Part 2

Last month, I wrote about how credit unions have an awesome natural lead channel given their deep roots and high visibility in the communities they serve, but how most don’...

Sep 27, 2021 - by James Gilbert, CRMNEXT

Marketing: The forgotten arm of growth – Part 1

I have been doing marketing for well over 18 years now, and one thing that has fascinated me working with credit unions is why isn’t marketing doing more?  Talk ...