The latest from Jason Vitug

Jun 27, 2023 - by Jason Vitug, Phroogal

The importance of financial wellbeing for employees: Why credit unions must invest in supporting staff wellness

What is financial wellbeing? It’s the state of being in control of one’s current and future financial situation. It’s the ability to meet financial goals and handle ...

Jan 12, 2023 - by Jason Vitug, Phroogal

From financial literacy to financial wellness for credit unions

Financial wellness has finally arrived. When I started sharing financial wellness over a decade ago, many looked at me as if I had ten heads. Many didn’t understand why ...

Sep 30, 2022 - by Jason Vitug, Phroogal

What credit unions do wrong: Do this instead – help members achieve financial independence

I’ve worked with two dozen credit unions in content strategy and financial wellness programs. I love the enthusiasm and desire to help members get ahead. We need to continue ...

Sep 10, 2015 - by Jason Vitug, Phroogal

Millennials: “Credit unions are irrelevant”

Now, that I’ve garnered your attention with a salacious headline I’ll add that credit unions are irrelevant in that millennials do not understand what value is offered. The ...

Nov 17, 2014 - by Jason Vitug, Phroogal

Reaching the millennial generation through financial education

I recently read a post by fellow Community blogger, Bryan Clagett, asking the question, “What does financial education really mean?” I thought it would be an opportune follow-up to address ...

Jul 11, 2014 - by Jason Vitug, Phroogal

Content: Stop focusing on products and focus on personal stories

I’ve worked in the credit unions for over 7 years and in the financial services industry close to a decade. As I learned the ropes, trainers and managers would ...

Mar 26, 2014 - by Jason Vitug, Phroogal

Millennials: How to attract generation share

I’ve heard the term generation “me” placed on millennials in a not so positive light calling us self absorbed and entitled. I have to argue that generation “me” is ...

Feb 3, 2014 - by Jason Vitug, Phroogal

Credit unions you’re in trouble. Not from banks but from innovators.

We got ourselves ready for the war with banks. We continue the little battles as banks encroach on credit union expertise with workplace banking and financial education. We reacted by ...