The latest from Jay Kassing

- by Jay Kassing, MARQUIS

Lessons from a lifetime of marketing budgets

Likely you have submitted that 2015 marketing plan by now. Awesome! Do you think it will be approved? Over the course of many decades spent examining hundreds of marketing budgets ...

- by Jay Kassing, MARQUIS

What can you stop doing and get a better result?

If you are not getting a recognizable ROI from certain marketing events – then you are throwing dollars away…STOP IT!  Often these “events” are pet projects that are not only ...

- by Jay Kassing, MARQUIS

Credit union conundrum: Cost vs. results

Credit Unions of all shapes and sizes want to grow.  But at what cost?  Do budget allocations limit outcomes?  Or… does the expected benefit or real, provable result rule decision ...

- by Jay Kassing, MARQUIS

The credit union guarantee?!

My goodness…if you expect consistent delivery of service, then of course you are looking at a credit union, square in the face, right?  Who better?  I mean, really, it ...

- by Jay Kassing, MARQUIS

The purple credit union?

In 2003, Seth Godin’s book Purple Cow came out. So, nothing new here – or is there? What was the gist of this book? Why is it relevant today? Or ...

- by Jay Kassing, MARQUIS

Will credit unions get this right?

The cause that each and every Credit Union fights for is just. The cause itself is necessary in my opinion. The need to help your membership achieve financial literacy, independence ...

- by Jay Kassing, MARQUIS

Data Analytics – Is This Thing On?

Do you know what your data is telling you about your clients and the market you serve?  It’s 2014 folks, this isn’t that difficult.  But I acknowledge – it ...

- by Jay Kassing, MARQUIS

Slimming margins, technology and leadership

Anyone with or without a slide rule can see that net interest margins have been getting skinnier over these past 15-20 years.  You have noticed this, right? In fact, Credit ...