Are You Getting Results with MCIF?

By: Jay Kassing, President MARQUIS

How many folks get results with Tony Little’s “Gazelle”? You know the TV pitchman with the ponytail and the shorts (that no one should actually wear) that sells the dream of an effortless workout? Let’s be candid, except for a smattering of you, most of us would pay someone to work out for us if we could. Why endure the pain of doing the work, or even committing the time necessary, when we could simply ask someone else who knows how…to do it for us?
This is an interesting concept.

For many marketers, learning to use an MCIF or even carving out the time required to manage one is either unsavory, impossible, or both. But why do it yourself? Why put yourself through the hassle when you can ask an expert to “work out for you”? Imagine all of the benefits of MCIF without the pain: real marketing intelligence, onboarding, and targeted direct mail lists right at your fingertips – without having to spend your time to pull it all together. Maybe your life echoes the words of 70’s pop singer Carly Simon…I haven’t got time for the pain.

With an ever skinnier marketing budget and fewer hours to get it all done, you may elect to reach out to an expert to help you gain measurable ROI from marketing. Many overworked marketers at credit unions have turned to an MCIF Service Bureau to get the benefits that only come through an MCIF. In this way, an MCIF Service Bureau is exactly like having someone else work out for you. You get the “abs of steel” and all of the gain, without the pain.

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Jay Kassing, President MARQUIS

Link to: http://www.gomarquis.com/pdf/MCIFServiceBureauwl.pdf

Jay Kassing

Jay Kassing

Jay Kassing is President of MARQUIS, a Texas based provider of marketing analytics solutions including MCIF/CRM software, MCIF services, profitability, compliance, consulting and direct mail creative/fulfillment. Jay has ... Web: www.gomarquis.com Details