The latest from Opal Tomashevska

Apr 29, 2024 - by Opal Tomashevska, TruStage

Helping members prepare for homeownership

Preparation is paramount for first-time homebuyers embarking on the journey of homeownership—especially for members in underserved populations and communities who may be the first in their families to purchase ...

May 3, 2023 - by Opal Tomashevska, TruStage

Fair housing can enhance financial well-being

As National Fair Housing Month, April offers credit unions an opportunity to continue pushing affordable housing and equal opportunity initiatives forward. Homeownership is directly tied to a community’s well-being ...

Sep 8, 2022 - by Opal Tomashevska, TruStage

Why a multicultural and multigenerational look at consumers matters

To be competitive and to live up to our founding principle of people helping people, multicultural business strategy isn’t optional. It’s essential. As our country continues to become ...

Jun 6, 2022 - by Opal Tomashevska, TruStage

Why multicultural business strategy is essential to all credit unions

As I talk with credit unions around the country, I’ve been able to engage with many in the movement around multicultural business strategy, and there is one message I ...

May 30, 2018 - by Opal Tomashevska, TruStage

6 key differences drive multicultural consumer behavior

Over the past five years, multicultural consumers* have accounted for 100 percent of the U.S. population growth and 61 percent of credit union membership growth. As the population becomes ...