The CUInsight Experience podcast: Jennifer Borowy – Heart to serve (#184)

“We have a special opportunity to make a difference in people’s lives.” - Jennifer Borowy

Thank you for tuning in to episode 184 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by Motivosity.  Motivosity is all about building amazing company cultures that help people be happier at work. Through building recognition, connection, and community within the credit union, Motivosity makes your employees more engaged, and in turn, your members are too. 

My guest on today’s show is Jennifer Borowy, President & CEO of Michigan First Credit Union. Jennifer shares the career journey in financial services that led her to her current role at Michigan First. As they continue to evolve, Jennifer and her team innovate and improve digital solutions to meet members where they are and exceed their needs. 

During our conversation, Jennifer discusses the importance of collaboration and how to achieve goals as a team and community. She talks about building a team culture that positively impacts lives inside and outside the organization. Jennifer emphasizes the value in listening to members’ feedback and requests and taking action to grow together. Listen as we discuss the idea of staying ahead in the industry by working together.

As we wrap up the show, listen in as Jennifer talks about visiting Niagara Falls with her family, being intentional with her time at work and home, and a book she recommends to improve member service. Enjoy my conversation with Jennifer Borowy!

Subscribe on: Apple Podcasts, Spotify, Stitcher 

Books mentioned on The CUInsight Experience podcast: Book List 

How to find Jennifer:
Jennifer Borowy, President & CEO of Michigan First Credit Union
Jennifer: LinkedIn
Michigan First: LinkedIn | Facebook | Instagram | YouTube 

Show notes from this episode:
A big shout-out to our friends at Motivosity, an amazing sponsor of The CUInsight Experience podcast. Thank you!
Want to hear more from Jennifer? Click here.
Shout-out: National City
Shout-out: PNC Financial Services
Place mentioned: Michigan
Place mentioned: Ohio
Shout-out: Buckeye State Credit Union
Shout-out: Meijer
Shout-out: Kroger
Shout-out: Walmart
Shout-out: Paul Mercer
Shout-out: Michael Gampp
Shout-out: Michael Poulos
Shout-out: Patty Jones
Shout-out: National Credit Union Administration (NCUA)
Shout-out: Jill Nowacki
Shout-out: Chuck Holzman
Shout-out: Patty Cokery
Shout-out: Warren Buffet
Shout-out: Dale Carnegie
Shout-out: Acura
Shout-out: Jennifer’s daughters
Shout-out: Jill’s son
Place mentioned: Connecticut
Shout-out: Jennifer’s mom
Shout-out: Jennifer’s dad
Shout-out: Michael Poulos
Book mentioned: Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman
Book mentioned: The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph A. Michelli
Previous guests mentioned in this episode: Jill Nowacki (episodes 4, 18, 37, 64, 82, 101, 113, 126, 138, 148, 161, & 177), Patty Corkery, Todd Harper

In This Episode:
[00:54] – Jennifer Borowy originally planned to be a middle school teacher.
[02:45] – Jennifer talks about the idea of staying ahead in the industry.
[04:16] – Meet the members where they are.
[06:19] – Who inspired Jennifer in her CEO role? PART 1
[08:24] – Who inspired Jennifer in her CEO role? PART 2
[11:05] – Jennifer talks about how succession planning impacted her transition as CEO.
[13:40] – Feeling welcomed.
[16:18] – Jennifer talks about building a team environment. PART 1
[19:01] – Jennifer talks about building a team environment. PART 2
[21:08] – What does Jennifer think makes a good CEO?
[22:53] – Knowing your lane.
[24:16] – “Change is difficult for anyone.”
[27:16] – What does a career in credit unions look like moving forward? PART 1
[30:07] – What does a career in credit unions look like moving forward? PART 2
[32:51] – Achieving the member’s vision.
[35:42] – Jennifer talks about seeing Niagara Falls with her family.
[37:55] – How does Jennifer manage the blend of work and life?
[40:09] – Jennifer recalls memorable words said to her by a credit union member.
[42:18] – Thank you Jennifer, and thank you for listening!

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details