The latest from Marla Pieton

- by Marla Pieton, Segmint

4 business strategies to stay top-of-mind

Remaining relevant in the financial services industry is more challenging than it’s ever been. Competition from new industry entrants, changes from tech giants, the proliferation of online banking and ...

- by Marla Pieton, Segmint

Activating first-party data

The Challenges Facing CUs Credit unions (CUs) are faced with a new urgency in today’s climate, not only to know and understand their members’ financial needs, but also understand ...

- by Marla Pieton, Segmint

Video is vital for marketers in 2022

Over the last decade marketers have been forced to pivot marketing strategies as media channels and platforms have diversified. Not long ago we were in an analog world, but now ...

- by Marla Pieton, Segmint

Product adoption done “right”

Every behavior conducted in the virtual world creates data output that is the catalyst for analysis and interpretation. Big data is a profound phenomenon that has exploded over the past ...

- by Marla Pieton, Segmint

3 ways data cultivates the brand experience

Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. Brand experience is not specific to a channel or ...