The latest from Marla Pieton

Mar 11, 2024 - by Marla Pieton, Alkami

New research ties digital maturity in credit unions to revenue growth

The financial services sector is undergoing a transformative shift, marked by an ever-increasing push towards digitalization. This move isn’t just about adopting new technologies; it’s about fundamentally altering ...

Dec 13, 2023 - by Marla Pieton, Alkami

Campaigns that can be run through the holidays

The year is winding down and the holidays are finally here! Along with being the season of good cheer, it’s also the tail end of yearly marketing budgets for ...

Feb 15, 2023 - by Marla Pieton, Alkami

How to support the financial wellness of your members

In this era of uncertainty, 77% of Americans recently reported feeling anxious about their financial situation. Many members rely on their credit union as trusted advisors; proactively build on that ...

Dec 7, 2022 - by Marla Pieton, Alkami

AI modeling & marketing automation: How FI marketers can take the guesswork out of campaigning

Artificial intelligence is no longer a futuristic technology reserved for tech startups — it’s a competitive advantage that every credit union should be harnessing. Large financial institutions have been using ...

Aug 10, 2022 - by Marla Pieton, Alkami

What the cryptocurrency trend means for credit unions

How prepared is your credit union for cryptocurrency? Starting as an inventive experiment in 2009, cryptocurrency has evolved into a worldwide phenomenon that is simply too big for credit unions ...

Jul 12, 2022 - by Marla Pieton, Alkami

Differences between organic and paid social media

It’s not easy to tie revenue to social media. It seems like it’s an ever-moving target. Are there best practices for finance pros? Which sites are the most ...

May 5, 2022 - by Marla Pieton, Alkami

4 business strategies to stay top-of-mind

Remaining relevant in the financial services industry is more challenging than it’s ever been. Competition from new industry entrants, changes from tech giants, the proliferation of online banking and ...

Mar 28, 2022 - by Marla Pieton, Alkami

Activating first-party data

The Challenges Facing CUs Credit unions (CUs) are faced with a new urgency in today’s climate, not only to know and understand their members’ financial needs, but also understand ...

Marla Pieton

Director, Marketing
Alkami

Web: alkami.com

Marla Pieton is a senior marketing executive with more than 24 years of experience in leading marketing strategies, leveraging digital and data-driven platforms as well as building distinctive marketing assets through brand development. Her career has included leadership roles in multi-unit retail, healthcare and financial sectors.

Pieton is currently Director, Marketing, overseeing the department’s Public Relations and Influencer Marketing program, for industry leading digital banking solutions provider Alkami. Previously, Pieton held the position of Vice President of Marketing for Segmint, a predictive data analytics and marketing solutions provider for banks and credit unions that was acquired by Alkami in 2022.

Previously, she held the Vice President of Marketing position at Farmers National Bank in Canfield, Ohio, a regional community bank where she launched the bank’s digital strategy, managed all marketing and public relations activities while supporting multiple re-branding and acquisition projects.

She is a graduate of Youngstown State University where she earned a Bachelor of Science in Business Administration with a concentration in Advertising and PR, as well as a graduate of Kent State University where she earned a Master of Arts in Media Management. Pieton also has a Certificate in Forensic Science and Law from Duquesne University.