The latest from Marla Pieton

Jul 25, 2024 - by Marla Pieton, Alkami

The 5 features to an exceptional digital banking platform

Digital banking has been a foundational marker in the massive shift from in-person tasks to digital channels in the financial services industry, providing consumers with unparalleled convenience and access to ...

Jun 17, 2024 - by Marla Pieton, Alkami

Engaging millennials: How credit unions can capture the generational wealth transfer

Advancements in technology and socioeconomic conditions have positioned credit unions at a critical juncture as they navigate a new generational shift: millennials, currently aged 28 to 44, are said to ...

May 8, 2024 - by Marla Pieton, Alkami

Artificial intelligence in banking has strong adoption by “data-first” FIs

In the rapidly evolving world of digital banking, the financial services industry stands at the cusp of a revolution, powered by Artificial Intelligence (AI) and Machine Learning (ML). Artificial intelligence ...

May 3, 2024 - by Marla Pieton, Alkami

Key insights from the 2024 Digital Banking Performance Metrics Report

In today’s financial landscape, digital banking is not just an option but a necessity for institutions aiming to meet evolving consumer demands. The 2024 Digital Banking Performance Metrics report ...

Mar 11, 2024 - by Marla Pieton, Alkami

New research ties digital maturity in credit unions to revenue growth

The financial services sector is undergoing a transformative shift, marked by an ever-increasing push towards digitalization. This move isn’t just about adopting new technologies; it’s about fundamentally altering ...

Dec 13, 2023 - by Marla Pieton, Alkami

Campaigns that can be run through the holidays

The year is winding down and the holidays are finally here! Along with being the season of good cheer, it’s also the tail end of yearly marketing budgets for ...

Feb 15, 2023 - by Marla Pieton, Alkami

How to support the financial wellness of your members

In this era of uncertainty, 77% of Americans recently reported feeling anxious about their financial situation. Many members rely on their credit union as trusted advisors; proactively build on that ...

Dec 7, 2022 - by Marla Pieton, Alkami

AI modeling & marketing automation: How FI marketers can take the guesswork out of campaigning

Artificial intelligence is no longer a futuristic technology reserved for tech startups — it’s a competitive advantage that every credit union should be harnessing. Large financial institutions have been using ...

Marla Pieton

Director, Marketing
Alkami

Web: alkami.com

Marla Pieton is a senior marketing executive with more than 24 years of experience in leading marketing strategies, leveraging digital and data-driven platforms as well as building distinctive marketing assets through brand development. Her career has included leadership roles in multi-unit retail, healthcare and financial sectors.

Pieton is currently Director, Marketing, overseeing the department’s Public Relations and Influencer Marketing program, for industry leading digital banking solutions provider Alkami. Previously, Pieton held the position of Vice President of Marketing for Segmint, a predictive data analytics and marketing solutions provider for banks and credit unions that was acquired by Alkami in 2022.

Previously, she held the Vice President of Marketing position at Farmers National Bank in Canfield, Ohio, a regional community bank where she launched the bank’s digital strategy, managed all marketing and public relations activities while supporting multiple re-branding and acquisition projects.

She is a graduate of Youngstown State University where she earned a Bachelor of Science in Business Administration with a concentration in Advertising and PR, as well as a graduate of Kent State University where she earned a Master of Arts in Media Management. Pieton also has a Certificate in Forensic Science and Law from Duquesne University.