The latest from Marla Pieton

Mar 28, 2022 - by Marla Pieton, Alkami

Activating first-party data

The Challenges Facing CUs Credit unions (CUs) are faced with a new urgency in today’s climate, not only to know and understand their members’ financial needs, but also understand ...

Mar 10, 2022 - by Marla Pieton, Alkami

Video is vital for marketers in 2022

Over the last decade marketers have been forced to pivot marketing strategies as media channels and platforms have diversified. Not long ago we were in an analog world, but now ...

Feb 22, 2022 - by Marla Pieton, Alkami

Product adoption done “right”

Every behavior conducted in the virtual world creates data output that is the catalyst for analysis and interpretation. Big data is a profound phenomenon that has exploded over the past ...

Jan 10, 2022 - by Marla Pieton, Alkami

3 ways data cultivates the brand experience

Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. Brand experience is not specific to a channel or ...

Nov 10, 2021 - by Marla Pieton, Alkami

Digital spend – Budgeting for a competitive edge

The pandemic has forced many consumers to change how they bank, forcing a significant number of branches to close. Without a physical location to visit, many consumers have shifted to ...

Marla Pieton

Director, Marketing
Alkami

Web: alkami.com

Marla Pieton is a senior marketing executive with more than 24 years of experience in leading marketing strategies, leveraging digital and data-driven platforms as well as building distinctive marketing assets through brand development. Her career has included leadership roles in multi-unit retail, healthcare and financial sectors.

Pieton is currently Director, Marketing, overseeing the department’s Public Relations and Influencer Marketing program, for industry leading digital banking solutions provider Alkami. Previously, Pieton held the position of Vice President of Marketing for Segmint, a predictive data analytics and marketing solutions provider for banks and credit unions that was acquired by Alkami in 2022.

Previously, she held the Vice President of Marketing position at Farmers National Bank in Canfield, Ohio, a regional community bank where she launched the bank’s digital strategy, managed all marketing and public relations activities while supporting multiple re-branding and acquisition projects.

She is a graduate of Youngstown State University where she earned a Bachelor of Science in Business Administration with a concentration in Advertising and PR, as well as a graduate of Kent State University where she earned a Master of Arts in Media Management. Pieton also has a Certificate in Forensic Science and Law from Duquesne University.