Targeting Star Wars personas with your credit union marketing

Understanding your market and targeting the right people is key to success. You can’t be all things to all people, so you must limit your scope and focus on consumers receptive to your message. Personas are incredibly helpful when narrowing down your niches.

According to Ardath Albee, a persona is “a composite sketch of a key segment of your audience.”

Of course, real personas require market research and core data analysis to ensure these sketches are true to your unique consumer base. But for now, let’s have some fun and see how some of your favorite “Star Wars” characters like to bank (and how to market to them).

And who knows? You might even find some similarities to your actual personas, empowering you to make your community bank and credit union marketing impressive…most impressive.


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