The latest from Charlotte Boutz-Connell

- by Charlotte Boutz-Connell, Strum

5 marketing shifts to drive results in 2023

In 2023, credit unions are already seeing lending slow and deposits drain. The interest rate environment is the top concern for credit union leaders for 2023. The cost of funds ...

- by Charlotte Boutz-Connell, Strum

Video storytelling wins engagement

Video is a high value and sorely underutilized marketing tactic, especially in the financial services market. Particularly for credit unions, which have amazing stories to tell, video can show – not ...

- by Charlotte Boutz-Connell, Strum

Why 2021 is the year to change your brand

Both 2020 and 2021 have been years of massive change, with more to come, and change is hard. So why, in the middle all this, should a credit union take ...

- by Charlotte Boutz-Connell, Strum

Crafting a purpose-driven brand

For Mennonite Savings and Credit Union (MSCU), a faith-based fi­nancial cooperative headquartered in Ontario, Canada, a new name held the hope of con­necting faith and values with finances ...

- by Charlotte Boutz-Connell, Strum

Respectfully. Yours.

For Seven Seventeen Credit Union, the data – and listening to members – affirmed that a brand refresh was the right strategy. As Seven Seventeen Credit Union mapped a strategy for growth – ...

- by Charlotte Boutz-Connell, Strum

Putting social first

Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had ...