The CUInsight Experience podcast: Jill Nowacki – Whole hearted (#177)

“Make ‘better’ happen.” - Jill Nowacki

Thank you for tuning in to episode 177 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by Humanidei. Humanidei helps credit unions build inclusive cultures that attract, develop, and retain talent.

My guest on today’s show is Jill Nowacki, President & CEO of Humanidei. Jill shares how she started her career in credit unions over 20 years ago and the initiative behind starting Humanidei. Credit unions work with Humanidei to integrate their most important asset, their human capital, into organizational growth plans to win the war for talent. Jill is passionate about helping credit unions and their people reach their full potential and looks forward to seeing the momentum built around organizational growth and wellness.

During our conversation, Jill discusses being optimistic in the face of the industry’s biggest challenge — establishing continued relevance. She talks about the power of being a financial cooperative and embracing what differentiates us given opportunities and challenges in today’s environment. Jill emphasizes the significance of emotional intelligence at every organizational level when adding individuals to a team. Listen as we discuss taking the initiative to create a better future for credit unions, teams, and members.

As we wrap up the show, listen in as Jill shares the last time she was truly amazed, three intentions she has for 2024, and what book she recommends. Enjoy my conversation with Jill Nowacki!

Subscribe on: Apple Podcasts, Spotify, Stitcher 

Books mentioned on The CUInsight Experience podcast: Book List 

How to find Jill:
Jill Nowacki, President & CEO of Humanidei
Jill: LinkedIn | Instagram | Twitter | Medium
Humanidei: LinkedIn | Instagram | Twitter | Facebook 

Show notes from this episode:
A big shout-out to our friends at Humanidei, an amazing sponsor of The CUInsight Experience podcast. Thank you!
Want to hear more from Jill? Click here.
Shout-out: Eleven Madison Park
Shout-out: You Are What You Eat: A Twin Experiment
Shout-out: George Hofheimer
Shout-out: Tracie Kenyon
Program mentioned: Humanedge
Shout-out: Lauren Culp
Shout-out: Chuck Fagan
Shout-out: PSCU
Shout-out: Co-op Solutions
Merger mentioned: PSCU/Co-op Solutions
Shout-out: CUNA
Shout-out: NAFCU
Shout-out: America’s Credit Unions
Shout-out: Jim Nussle
Shout-out: Dan Berger
Shout-out: Brian Schools
Shout-out: Warren Buffet
Shout-out: Dale Carnegie
Shout-out: George Ombado
Shout-out: CUNA
Shout-out: Michael Jordan
Shout-out: Phil Jackson
Shout-out: Tiger Woods
Shout-out: Butch Harmon
Shout-out: Governmental Affairs Conference (GAC)
Shout-out: Madison Square Garden
Shout-out: Maurice Smith
Place mentioned: Japan
Shout-out: Jill’s son
Place mentioned: New England
Place mentioned: Dolomites
Shout-out: Miss America
Shout-out: Synergent
Shout-out: Google Maps
Shout-out: Apple Maps
Place mentioned: Kyoto
Shout-out: Cate Blanchett
Shout-out: Kate Winslet
Movie mentioned: Titanic
Book mentioned: Hidden Potential: The Science of Achieving Greater Things by Adam Grant
Previous guests mentioned in this episode: Jill Nowacki (episodes 4, 18, 37, 64, 82, 101, 113, 126, 138, 148, & 161), George Hofheimer, Tracie Kenyon, Lauren Culp (39, 115), Chuck Fagan (episodes 5, 176), Jim Nussle (episodes 1, 100), Dan Berger (3, 151), Brian Schools, Maurice Smith (episodes 9, 143), George Ombado, Todd Harper

In This Episode:
[00:39] – Jill Nowacki recalls the reason she started Humanidei. PART 1
[03:29] – Jill Nowacki recalls the reason she started Humanidei. PART 2
[05:04] – Doubling down on financial well being.
[06:50] – “What do the best CEOs do differently?”
[08:58] – Jill talks about optimism for the future of the credit union industry.
[11:18] – Moving towards ‘better.’
[13:59] – What does the job market look like for the current credit union industry?
[16:43] – Jill shares ideas for how to invest in a career as an Executive. PART 1
[19:15] – Jill shares ideas for how to invest in a career as an Executive. PART 2
[20:53] – Jill explains why emotional intelligence is key for team members on all levels.
[23:52] – Is there a way to tell emotional intelligence in interviews? PART 1
[26:08] – Is there a way to tell emotional intelligence in interviews? PART 2
[28:31] – Leaders are held to a different standard.
[30:43] – Embracing influence.
[33:19] – Here’s why Jill leans towards “initiative” when making progress.
[35:34] – What is Jill’s Word of the Year for 2024?
[38:10] – Jill lists three main intentions she’s following for 2024.
[40:24] – “Listen to your recruiter.”
[43:19] – A tour guide said Jill looks like this actress.
[44:53] – “Be optimistic.”

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details