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Tracie delights in helping people find their true potential and she’s passionate about credit unions. Her 38-year career has spanned four states, four credit unions, and two leagues; she recently retired after 22 years as the CEO of the Montana Credit Union League. She’s made long-term contributions to each organization she served: building a self-funded health insurance trust, launching a 501(c)3 aimed at financial wellness, developing a training department, creating a secondary market mortgage program, starting a marketing department, rebranding, and rebuilding cultures.
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Her commitment to continuous improvement led her to become a certified professional coach with the desire to employ the “starfish principle” – helping one credit union executive at a time be the best they can be.
An engaged professional, her previous board commitments include Filene Research Institute chairman, American Association of Credit Union Leagues chairman, Western CUNA Management School (WCMS) board treasurer, and National Credit Union Foundation board member. She continues to serve on the faculty of WCMS.
During her tenure at the Montana League, she was recognized by her peers with the two highest awards, the Eagle Award, and the Eugene Farley Leadership Award.
Tracie has a master’s degree in professional communication (MPC), bachelor’s degree in psychology, Certified Professional Coach certification, DiSC behavioral traits certification, PCC (Professional Certified Coach) designation, CAE (Certified Association Executive) designation, and CUDE (Credit Union Development Educator) designation.
She is thrilled to keep credit unions “all in the family,” as her husband, Eddie Black, is the President/CEO of Vocal Credit Union and her daughter, Kylie, a recent University of Montana graduate, started her professional career at a credit union!