The latest from Jennifer Davis

Jan 26, 2016 - by Jennifer Davis, TMG

3 key card elements to focus on in 2016

Credit unions going head-to-head with major credit card companies may face some challenges. A recent article from CreditUnions.com noted how the limited credit card offerings of some smaller financial ...

Dec 17, 2015 - by Jennifer Davis, TMG

Portfolio reviews reignite dormant credit card programs

Credit card portfolios can be a credit union’s most lucrative asset, generating up to a quarter of the cooperative’s net income. However, dormant card programs are an all ...

Oct 13, 2015 - by Jennifer Davis, TMG

Optimizing your credit program at every stage of the cardholder lifecycle

Creating exceptional consumer experiences throughout the cardholder lifecycle generates high levels of engagement and precious word-of-mouth marketing. When you achieve both of those objectives, you are two steps closer to ...