The latest from Jennifer Laud

Sep 15, 2020 - by Jennifer Laud, Jennifer Laud Consulting

Rewriting your marketing rules for the current times

We’re closing in quickly on the final quarter of the year, which tends to be a time for reflection. This has been anything but the typical year, so we’...

Jul 16, 2020 - by Jennifer Laud, Jennifer Laud Consulting

System shocks boost innovation: A look at one credit union’s response to coronavirus

Every now and then, society experiences a massive shock to the system. The impact of a pandemic like the one we are seeing is big, is lasting, and will change ...

May 29, 2020 - by Jennifer Laud, Jennifer Laud Consulting

Planning your marketing pivot with updated member segments

As summer approaches and the nation discusses what it takes to move forward during the pandemic, it’s time for credit unions and marketing teams to reemerge from our hunkered-down ...

Mar 13, 2020 - by Jennifer Laud, Jennifer Laud Consulting

How your CU marketing can respond to the coronavirus

Crisis is never an easy thing to manage, and knowing how to address concerns as a business is a real skill. This cold and flu season has brought with it ...

Jan 13, 2020 - by Jennifer Laud, Jennifer Laud Consulting

Removing friction from member experiences

As consumers, we like things to be easy. And once we’ve made up our minds, we want to take action immediately. It’s no wonder we seek out companies ...

Nov 12, 2019 - by Jennifer Laud, Jennifer Laud Consulting

How credit unions can use top marketing trends in 2020

It’s that time of year again: planning season. As kids finish up their Halloween candy stashes and the local stores are rolling out their turkeys and tinsel, we’re ...

Sep 9, 2019 - by Jennifer Laud, Jennifer Laud Consulting

Is it time to revisit your email newsletter?

The email newsletter can be a great way to share important updates, valuable offers and useful information with members. But while the opportunity is there, making our newsletters effective and ...

Aug 9, 2019 - by Jennifer Laud, Jennifer Laud Consulting

Winning back deposits

For years we’ve been talking about loans, loans, and more loans. Thanks to carefully crafted products, promotions and incentives, we’ve gotten pretty good at encouraging our members to ...