Rewriting your marketing rules for the current times
We’re closing in quickly on the final quarter of the year, which tends to be a time for reflection. This has been anything but the typical year, so we’...
The latest from Jennifer Laud
System shocks boost innovation: A look at one credit union’s response to coronavirus
Every now and then, society experiences a massive shock to the system. The impact of a pandemic like the one we are seeing is big, is lasting, and will change ...
Planning your marketing pivot with updated member segments
As summer approaches and the nation discusses what it takes to move forward during the pandemic, it’s time for credit unions and marketing teams to reemerge from our hunkered-down ...
How your CU marketing can respond to the coronavirus
Crisis is never an easy thing to manage, and knowing how to address concerns as a business is a real skill. This cold and flu season has brought with it ...
Removing friction from member experiences
As consumers, we like things to be easy. And once we’ve made up our minds, we want to take action immediately. It’s no wonder we seek out companies ...
How credit unions can use top marketing trends in 2020
It’s that time of year again: planning season. As kids finish up their Halloween candy stashes and the local stores are rolling out their turkeys and tinsel, we’re ...
Is it time to revisit your email newsletter?
The email newsletter can be a great way to share important updates, valuable offers and useful information with members. But while the opportunity is there, making our newsletters effective and ...
Winning back deposits
For years we’ve been talking about loans, loans, and more loans. Thanks to carefully crafted products, promotions and incentives, we’ve gotten pretty good at encouraging our members to ...