The latest from Jesse Boyer

Sep 9, 2015 - by Jesse Boyer, NIH Federal Credit Union

What’s fueling your mobile banking channel?

Steve Jobs, who often knew what consumers wanted before they did, once said, “My favorite things in life don’t cost any money. It’s really clear that the most ...

Jul 30, 2015 - by Jesse Boyer, NIH Federal Credit Union

It’s the little things that matter

Right now, “Enhancing the customer experience” is a big topic within the financial industry. Innovations such as responsive design, mobile pay, integration of desktop and mobile, and personalized digital marketing ...

Jun 25, 2015 - by Jesse Boyer, NIH Federal Credit Union

Building an effective game for credit union mobile marketing strategy

As new technologies continue to change the face of financial services, mobile technology is bringing perhaps the biggest changes to date. Beyond transactions, it’s enhancing how we can communicate ...

Jun 4, 2015 - by Jesse Boyer, NIH Federal Credit Union

Mobile marketing best practices for credit unions

Next time you’re waiting at an airport gate, look around and notice how many people are glued to their cell phones. It isn’t just Millennials or older Gen ...

May 1, 2015 - by Jesse Boyer, NIH Federal Credit Union

Going green saves trees … and saves green in the budget

Going Green Saves Trees … And Saves Green in the Budget Spring is here! Birds are singing, snow is melting … and postage rates are rising. As has been true for the ...

Apr 7, 2015 - by Jesse Boyer, NIH Federal Credit Union

Prediction: changes ahead in financial services … and DigitalMailer will be ready

Try as we might, we humans aren’t very good at predicting what’s next. Alexander Graham Bell packed up his novel telephone and offered it to Western Union, whose ...

Mar 5, 2015 - by Jesse Boyer, NIH Federal Credit Union

Disruptive banking: The good, the bad … and the opportunity

The term “disruption innovation” is as recent as the 1990s, but the action behind it traces back to the first human technology – the innovation of farming some 12,000 years ...

Feb 3, 2015 - by Jesse Boyer, NIH Federal Credit Union

You’ve got data… Put it to work!

As highly trusted institutions, credit unions have access to copious amounts of member data. And given the changing dynamics of modern-day consumers – namely, their preference for personalization, speed and online/...