The latest from Joe Winn

Dec 16, 2021 - by Joe Winn, GreenProfit Solutions

3 reasons why your credit union website doesn’t matter*

If members are using your credit union website, have you already missed an opportunity? Make your website great at attracting new members. Your online banking and mobile apps should serve ...

Sep 17, 2021 - by Joe Winn, GreenProfit Solutions

Not all change is the same

How often do you hear advice suggesting you “make a change” or “step out of your comfort zone”? There’s a reason…consistency might be easier, safer, and reliable, ...

Jun 9, 2021 - by Joe Winn, GreenProfit Solutions

Get up & change your view

This is one of those articles that make little sense if you don’t consider the publication date. 2019? “Huh, I mean, obviously.” 2025? “Oh, they’re talking about those ...

Mar 10, 2021 - by Joe Winn, GreenProfit Solutions

Food: Your credit union’s newest product?

Digital transformation. Post-COVID planning. Loan growth strategies. Generational marketing. Those are all important topics. You’ve got plenty of resources for each. But this article? It’s going to talk ...

Dec 16, 2020 - by Joe Winn, GreenProfit Solutions

Are 80% of credit unions in trouble?

This was going to be an article about holiday cheer and Christmas music. The first paragraph would be asking you when you first heard that holiday song this year. And ...

Nov 16, 2020 - by Joe Winn, GreenProfit Solutions

5G doesn’t matter

Hey again! It’s your friendly neighborhood Credit Union Geek, talking about the latest webs making their way through your community. Silk-free, of course. We don’t need those strands ...

Oct 28, 2020 - by Joe Winn, GreenProfit Solutions

You can’t shake hands in cyberspace

You’re expecting another, “back in the days before COVID-19” reminiscing post. Too bad. This topic came to me years ago. You know, BC…Before Coronavirus. Yes, that time ...

Sep 28, 2020 - by Joe Winn, GreenProfit Solutions

Auto loan product refund liability: Is your institution exposed?

Something else to be worried about? Why not? It’s 2020. In truth, the emerging risk shouldn’t surprise the banking industry. You’re already used to addressing NSF and ...

Joe Winn

President
GreenProfit Solutions

Web: credituniongeek.com

What do you get when you mix auto loan programs with a desire to help others? Well, approaches that make a difference, of course. So what do you get when you take an environmentalist and toss him into the mix?

Say hello to Joe Winn. He's the president of GreenProfit Solutions and graduated with a Masters in Marine Policy from University of Miami, but titles aren't where you learn about a person. For that, it's best to look at what they believe, what they have done. Joe is indeed an environmentalist; his 1st grade project "How to Save the World" showed that quite early. Since then, he's drifted below the waves as a certified Divemaster, volunteered for whale and dolphin strandings, presented to high schoolers and grown ups alike on our local ecology, and served on numerous non-profit boards.

But credit unions don't run SCUBA trips, nor do they rescue manatees. They do, however, focus on their members. And isn't the measure of a successful institution how well you do at helping your members grow and succeed?

Joe channels a creative force for good into new ways of approaching old problems. Like auto loan growth. Or indirect member engagement. Both of which he has co-authored white papers. He's also produced (and given) presentations for the Pennsylvania, Illinois, and Kentucky CU Leagues. Not too shabby for an environmentalist. And he’s also a geek. Build a computer from the ground up, he will. These days, he puts that skillset into running a blog called Credit Union Geek. Can you guess the writer?

Above or below the waves, Joe is eager to grow and lend a helping fin...ahem, hand.