The latest from Joe Winn

Jun 17, 2019 - by Joe Winn, GreenProfit Solutions

Achievement is a moving benchmark

Training in martial arts isn’t easy. Same with any other sport or activity. Beginners think, “wow, everyone is so far ahead of me…how could I ever do that?” ...

May 6, 2019 - by Joe Winn, GreenProfit Solutions

“A credit union member walks into a car dealership…”

This is a continuation of “Unseen Credit Union Competition“. Last time, you saw what members receive after buying a car or home. Now, we rewind to the buying ...

Mar 4, 2019 - by Joe Winn, GreenProfit Solutions

LOL, Emoji, checking promotion: Texting as credit union member engagement?

How do you connect with members? Phone? E-mail? In-person? Carrier pigeon? Owl? This is not Hedwig. Each have their drawbacks, especially the pigeons, since they’re extinct. Who answers their ...

Feb 5, 2019 - by Joe Winn, GreenProfit Solutions

Is your credit union sending members the wrong message?

This post might not be for you. Or, it could be exactly what you and your credit union team need. Inspired By: Someone Else’s Faux Pas I’ll be ...

Jan 14, 2019 - by Joe Winn, GreenProfit Solutions

Unseen credit union competition: “Respond immediately!”

Credit unions aren’t just “cheaper banks”, nor are they “banks owned by the people”. They’re unique community institutions. At least, I still believe this. Do you? This article ...

Dec 13, 2018 - by Joe Winn, GreenProfit Solutions

The 3 challenges any effort must overcome

This post began as I considered technologies emerging within the financial space. From chatbots to mobile app improvements, I don’t have to explain all the emerging…stuff. We ...

Nov 13, 2018 - by Joe Winn, GreenProfit Solutions

Zero UI: What it is and why it matters to your credit union

I want you to share a piece of information. Anything. There’s only one catch: You have to do it using only your voice. Pretty easy, right? Thank millions of ...

Oct 12, 2018 - by Joe Winn, GreenProfit Solutions

Passwords: An update

It’s a topic you’ve seen here before. Time and again. Of course, it’s still pertinent since we keep using them. Passwords are a bane of the tech ...

Joe Winn

President
GreenProfit Solutions

Web: credituniongeek.com

What do you get when you mix auto loan programs with a desire to help others? Well, approaches that make a difference, of course. So what do you get when you take an environmentalist and toss him into the mix?

Say hello to Joe Winn. He's the president of GreenProfit Solutions and graduated with a Masters in Marine Policy from University of Miami, but titles aren't where you learn about a person. For that, it's best to look at what they believe, what they have done. Joe is indeed an environmentalist; his 1st grade project "How to Save the World" showed that quite early. Since then, he's drifted below the waves as a certified Divemaster, volunteered for whale and dolphin strandings, presented to high schoolers and grown ups alike on our local ecology, and served on numerous non-profit boards.

But credit unions don't run SCUBA trips, nor do they rescue manatees. They do, however, focus on their members. And isn't the measure of a successful institution how well you do at helping your members grow and succeed?

Joe channels a creative force for good into new ways of approaching old problems. Like auto loan growth. Or indirect member engagement. Both of which he has co-authored white papers. He's also produced (and given) presentations for the Pennsylvania, Illinois, and Kentucky CU Leagues. Not too shabby for an environmentalist. And he’s also a geek. Build a computer from the ground up, he will. These days, he puts that skillset into running a blog called Credit Union Geek. Can you guess the writer?

Above or below the waves, Joe is eager to grow and lend a helping fin...ahem, hand.