The latest from John Blom

Feb 5, 2014 - by John Blom, Pinpoint Direct Marketing

Direct mail – here today, here tomorrow

In a recent article, the U.S. Postal Service is quoted as saying the best mail is effective mail. It seems to be self evident, but when you think about ...

Mar 8, 2013 - by John Blom, Pinpoint Direct Marketing

Home Equity Loans, Time to Test the Water

By. John Blom, Pinpoint Direct Marketing The marketable mass available for refinancing won’t last forever. Banks are becoming more competitive and aggressive. Credit Union marketers are under more and ...

Oct 3, 2012 - by John Blom, Pinpoint Direct Marketing

Meatloaf Marketing for Credit Unions

by: John Blom, Founder, Pinpoint Direct MarketingI know it’s a stretch but it’s that time of year when our tastes in the northland begin to gravitate ...

Jul 18, 2012 - by John Blom, Pinpoint Direct Marketing

Cash In with Direct Mail

by: John Blom and Margie Church, Pinpoint Direct MarketingAuto loans and mortgage refinances are hot this summer. Consumers are loosening their purse strings and using credit cards a little more ...

Apr 18, 2012 - by John Blom, Pinpoint Direct Marketing

Stop the Slow Leak in Your Auto Loan Portfolio

by: Margie Church and John Blom, Pinpoint Direct MarketingVehicle purchases frequently are impulse buys, and auto loans have become serious bread and butter to many credit unions. The wise marketer ...