The latest from Jordan Rumsey

- by Jennifer Passas, PSFK

Brands are cooling down when it comes to chatbots

Facebook reported last week that its bots have a failure rate of 70 percent which means that only 30 percent of chatbot conversations are successful. Fashion retail brand Everlane, which ...

- by Brandon Gains, RewardStream

The state of referral marketing by Referral SaaSquatch

It’s no secret that marketers are using an increasing amount of their time and resources with marketing technology. With marketing software spending is projected reach $32B+ by 2018 according ...

- by Derrick Daye, Branding Strategy Insider

Brand problem solving requires new methods

As Simon Sinek has observed, people intuitively deal with what they know before they deal with the things they don’t know or feel less comfortable dealing with. The easiest ...

- by Henry Meier, State of Mind

My 9 takeaways from CUNA’S GAC

Yours truly is back from GAC after a splendid  time waiting with my co-workers at the airport on a two hour delay. Here are some final thoughts, many of which ...

- by Dan Berger, Berger Leadership Blog

9 tips to harness the power of persuasion

The power of persuasion is a balancing act between the effectiveness of your argument and how well you deliver it. My career depends on the art of persuasion. I’m ...

- by Dean Sioukas, Huffington Post

FinTech is not dying; It is evolving

FinTech was once the hottest new industry in the world but now, on its face, appears to be cooling down. Looking at the stock from large online lending companies like ...

- by Henry Meier, State of Mind

Beware of this indirect lending pitfall

Credit unions understandably look at indirect lending as an attractive means of beefing up their lending portfolios, but NCUA has consistently, and in my ever so humble opinion correctly, emphasized ...