6 tips to maximize social media marketing campaigns
by: Carie Schelfhaudt Not long ago, about the only way to get people to like your financial institution’s Facebook page or follow you on Twitter was to offer a ...
The latest from Jordan Rumsey
Finding solutions for today and the future
by: Glenn Gibson There’s a great quote attributed to Bill Gates circa 1999 floating around the internet: “If General Motors had kept up with technology like the computer industry ...
3 words describing the modern business development professional
Today will examine words that describe the modern business development professional. In the same vein, this is not a scientific or comprehensive list. Rather, it is simply intended as an ...
Get ‘Wow’ instead of ‘Wah, Wah, Wah’
Enhance your communication skills to effectively deliver your message. by: Sheri Staak Effective communication is not always a given—it’s a skill set that can be learned, enhanced, and ...
Implement tokenization to fight against fraud
by: Brandon Kuehl In a new white paper, “U.S. Participates in the Global Fight Against Card Fraud,” TMG Product Manager Brandon Bogler and I take a look at what ...
Will your debit heat up this summer?
Debit drives PFI relationships. It represents a large and consistent source of activity and revenue. But could you describe it as a hot item at your credit union? Using portfolio ...
Who’s the most benevolent of them all?
by: Joe Winn Some may say the CUNA Governmental Affairs Conference is a glorified lobbying event. They would not be wrong. But it is far more than solely a political ...
The importance of email capture
by: Jared Miller Email marketing is one of the most trackable and sales-oriented tools available to marketers. In fact, in 2014 every $1 spent on email marketing saw an average ...