The latest from Kent Dicken

Oct 20, 2020 - by Kent Dicken, iDiz Incorporated

Your marketing flow starts with your website

Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch ...

Aug 24, 2017 - by Kent Dicken, iDiz Incorporated

This isn’t working, and I have no idea why

Would you ever say “this isn’t working, and I have no idea why” to your boss? Never. To your peers? Probably not. After all, most of us are programmed ...

Dec 23, 2016 - by Kent Dicken, iDiz Incorporated

New Year’s resolution: Kick some “BUTS”

You have an amazing idea that gets you feeling so pumped that you have to tell someone else before you explode. Everyone you tell gets so excited they tell others, ...

Sep 23, 2016 - by Kent Dicken, iDiz Incorporated

If Big Blue can pivot, so can you

When asked to think of an agile, design-focused business, Apple or maybe Tesla probably come to mind. IBM probably won’t – but maybe they should. Having invented everything from mag ...

Jun 27, 2016 - by Kent Dicken, iDiz Incorporated

5 big ideas for transforming your credit union

It’s a tough time to be on the smallish side as a credit union. It’s getting harder to compete with larger FIs of all stripes, and it’s ...

Mar 24, 2016 - by Kent Dicken, iDiz Incorporated

Innnntroducing…Rent-a-Brain!

Are you responsible for too many initiatives, an overabundance of priorities, an excess of tasks at hand with way too few fingers to get it done? Are you a slam-packed, ...

Oct 26, 2015 - by Kent Dicken, iDiz Incorporated

Does your marketing calendar pass the Google test?

It’s human nature to keep doing the same thing year after year, and Credit Union marketers are no different. CUs tend to push home equity loans in the Spring, ...

Sep 9, 2015 - by Kent Dicken, iDiz Incorporated

More bang for the buck: Bricks or clicks?

Brick and mortar branches certainly aren’t going away. You’ll always need face-to-face interaction with members. But in-person service isn’t cheap – in 2014, the average credit union branch ...