The latest from Kerala Taylor

Apr 17, 2024 - by Kerala Taylor, PixelSpoke

Under the influence: 5 key questions to ask before diving into influencer marketing

A lot of credit unions seem to be thinking about influencer marketing, but very few are actually doing it. Why? Well, the notion of paying someone outside your credit union ...

Feb 22, 2024 - by Kerala Taylor, PixelSpoke

5 common myths about credit union brands

All of us have our favorite brands, but why do we like them so much? Why do some brands resonate and others fall flat? “Brand” can be hard to pinpoint — ...

Dec 12, 2023 - by Kerala Taylor, PixelSpoke

Hey credit union marketers, it’s time to talk TikTok

To TikTok or not to TikTok? It’s a question that might seem to have an obvious answer for credit unions—after all, should you, protector of financial well-being, use ...

Oct 30, 2023 - by Kerala Taylor, PixelSpoke

Is your data telling you to make more bad loans?

Like every credit union marketer, you’re likely on the hunt for better ways to use your data. You’re sitting on a metaphorical mountain of it, and there’s ...

Aug 16, 2023 - by Kerala Taylor, PixelSpoke

The “help me help you” guide to creative and meaningful credit union referrals

“Help me help you!” If you’ve seen the ‘90s hit movie Jerry Maguire, this phrase may ring a bell. When Jerry’s client Rod refuses to do more PR ...

Jun 28, 2023 - by Kerala Taylor, PixelSpoke

Personalization, products, and partnerships: The 3 Ps of impactful financial education

Do you find yourself hit by the nagging feeling that a growing percentage of your members are struggling financially? Research proves it’s more than a feeling. The Financial Health ...

Apr 19, 2023 - by Kerala Taylor, PixelSpoke

Why your credit union won’t go the way of SVB

Have you spent the last month assuring jittery members that their hard-earned assets are safe? It’s been an undeniably nerve-wracking time. But all crises come with opportunities. As news ...

Feb 21, 2023 - by Kerala Taylor, PixelSpoke

Most credit union rebrands overlook this one crucial thing

If you’ve worked at your credit union for a good chunk of time, chances are you’ve been around for a rebrand (or two). Sometimes it’s a name ...