Larry Meador

As Chief Executive Officer, Larry focuses his efforts on understanding the consumer mindset and how life stages impact individuals’ financial needs. His team’s research dives into how yearly trends and fluctuations in the overall economy affect the types of products and services consumers seek. With this knowledge, he leads the implementation of tactics and strategies designed to influence consumer decisions, differentiating our clients from the competitive set. From digital member experiences, to how members and prospective members engage with our clients’ brands, the strategy behind these initiatives translates into new accounts opened, increased share of wallet and improved member retention.