The latest from Lorraine Ranalli

- by Lorraine Ranalli

Did I make a big marketing mistake?

In 2008, as I was preparing for the early 2009 release of my first book, Gravy Wars | South Philly Foods, Feud & Attytudes, I began paying attention to the then ...

- by Lorraine Ranalli

Customer service is not transactional

Imagine getting new business from a client 25 years after an arduous transaction. Now imagine you received that call without making an overt effort to acquire the business other than ...

- by Lorraine Ranalli

Inspire passion, increase retention

“When you want something, all the universe conspires in helping you to achieve it.” There’s a caveat to Paulo Coelho’s famous line from The Alchemist. That is, we ...

- by Lorraine Ranalli

Three marketing lessons from a Domino’s ad campaign

When I first saw the Domino’s Pizza commercial promoting the random distribution of gift cards to their delivery customers during the 2021 holiday season, I assumed they were making ...

- by Lorraine Ranalli

Industry leader thrives on ROR

Focus on the ROR rather than the ROI not only kept Mid-Atlantic Events Magazine in the game, but also enabled it to thrive at a time when a significant number ...

- by Lorraine Ranalli

Storytelling & new ideas

The art of storytelling is not new but technology for identifying, engaging, and responding to audiences is always evolving. For this reason, the Dakota Credit Union Association’s 2021 New ...

- by Lorraine Ranalli

PR Lives! Telling your story from the inside out

The ability to tell your organization’s story from the inside-out is the secret to successful branding and marketing. Allow me to divulge a few more secrets: Video did not ...