The latest from Lorraine Ranalli

- by Lorraine Ranalli

9 words to retire with 2019

Although language is fluid, accepted modern colloquialisms along with recent additions to the English dictionary is a reminder of the adage: “just because we can does not mean we should.” ...

- by Lorraine Ranalli

How the bandwagon fallacy hurts your brand

“I don’t know anyone who…” can be persuasive because we instinctively desire to fit-in but think about the messages associated with that statement. When I heard a talking head ...

- by Lorraine Ranalli

Knowing this distinction could boost your credibility

Thanks to online networking, more businesspeople are writing more frequently than just a decade ago. Most of us are conscientious about the content we make public but how many of ...

- by Lorraine Ranalli

5 tips to up your public speaking game

Comedian Jerry Seinfeld joked that because Public Speaking ranked higher than death on a list of fears, many would choose death over speaking in public. Consider the cost to your ...

- by Lorraine Ranalli

Three tips to enhance business writing

Recently, a Florida Atlantic University business student interviewed me about writing. He was particularly interested in the amount and type of writing I do in my role as a Communication ...

- by Lorraine Ranalli

Six PR pitfalls to prevent

How can my organization get free press? I’m often asked that question. The answer, though it sounds simple, requires work. Yes, work!    You may be familiar with the story ...

- by Lorraine Ranalli

How to attract new business

When my insurance agent announced her impending retirement, I knew that meant the parent company could reassign her clients to various agents in the area. I was prepared, if necessary, ...