The latest from Lorraine Ranalli

- by Lorraine Ranalli

Striking a chord

Response to my December article The End of Banking at Credit Unions? was fast and a tad  furious. For that I am grateful because it means it struck a chord, ...

- by Lorraine Ranalli

The end of banking at credit unions?

Since their inception, I suspect, credit unions have been trying to come up with a clever word to replace the noun, verb, and adjective that so succinctly describes financial institutions ...

- by Lorraine Ranalli

To what do you attach your brand?

Mission Statement… Positioning Statement… Tag Line… Core Values… These branding efforts emanate from within an organization and form the foundation of the organization’s public image. Successful branding is an ...

- by Lorraine Ranalli

Four unique ways to promote youth programs

Launching an exclusive youth program spawned a bevy of unique promotional opportunities for PrimeTrust Federal Credit Union. After partnering with The Berenstain Bears Financial Literacy Program and introducing the Cub ...

- by Lorraine Ranalli

Trending: Financial well-being in the workplace

Undue stress has a negative effect on health and a net-negative effect on the workplace. Certified Employee Benefits Specialist Stephen Miller cited a number of studies around the effects of ...

- by Lorraine Ranalli

Are you confused by this simple grammar rule?

Imagine the outrage of grammar school teachers when Paul Simon released Me and Julio Down by the Schoolyard in 1972. I often wonder if the popular song inspired misuse of ...

- by Lorraine Ranalli

Feel the fear of public speaking and beat it!

Countless studies conclude most would choose death over speaking in public. Fear is the culprit. Ralph Waldo Emerson said, “Fear defeats more people than any other one thing in the ...