The latest from Mark Arnold

Jan 20, 2015 - by Mark Arnold, On the Mark Strategies

New year, new you, new credit union

Well, it’s finally here – 2015. A new year beckons, full of promise and opportunity. A lot of people kick off this time of year with resolutions. Most of these ...

Dec 22, 2014 - by Mark Arnold, On the Mark Strategies

If your credit union was a car

In the course of conducting brand and strategic planning sessions for credit unions, many questions are asked. Often, these are the types of questions you might expect, such as “what ...

Nov 21, 2014 - by Mark Arnold, On the Mark Strategies

Star Wars: The Force Awakens – but is your credit union hitting snooze?

Anyone that knows me can tell you right away that I am a total Star Wars nerd. And I wear that title proudly. No offense to my Star Trek fan ...

Oct 17, 2014 - by Mark Arnold, On the Mark Strategies

The Walking Dead: Lessons for your zombie credit union

October is a great time of year for a lot of reasons. Autumn is here and the air is finally turning a little cooler. Kids are back in school, college ...

Sep 25, 2014 - by Mark Arnold, On the Mark Strategies

Strategic planning & the empty chair

We’re almost to the fourth quarter of the year. The end of September and the start of October tend to mean one thing on the credit union calendar: planning ...

Sep 17, 2014 - by Mark Arnold, On the Mark Strategies

Stop worrying about the competition

The Yankees worry about the Red Sox. Microsoft worries about Apple. Heck, even Star Trek fans worry about Star Wars fans. Worrying, it seems, is a universal human condition. So ...

Aug 25, 2014 - by Mark Arnold, On the Mark Strategies

Five ways your marketing annoys people

Credit union marketing professionals are, by nature, passionate about what they do. The art of crafting and delivering strategically targeted messages designed to influence the behavioral and purchase patterns of ...

Jul 30, 2014 - by Mark Arnold, On the Mark Strategies

Beating the competition through creativity

The world of credit unions is terrific in that we are a relatively tight knit community of like-minded financial institutions dedicated to member service and improving the lives of those ...