The latest from Mark Roe

Oct 31, 2023 - by Mark Roe, ADVANTAGE, powered by JMFA

Why DIY overdraft programs fall flat

Is your overdraft program on autopilot? Does it rely solely on the functionality of your core processor? Are you confident that your credit union is compliant with UDAAP practices when ...

Feb 1, 2023 - by Mark Roe, ADVANTAGE, powered by JMFA

Members need your support. Are you up to the task?

The beginning of a new year is a time of renewal. It’s also when many of the holiday bills arrive. A few weeks of overspending can create financial stress ...

Sep 1, 2022 - by Mark Roe, ADVANTAGE, powered by JMFA

Risks of a dynamic limit strategy

Any overdraft or courtesy pay program these days faces an intense level of scrutiny. On the one hand, you have regulators calling for overdraft reform and increased focus on overdraft ...

Jul 20, 2022 - by Mark Roe, ADVANTAGE, powered by JMFA

Everybody loses without access to overdraft services

No overdraft fees may sound consumer-friendly — until you realize that people will still overdraw their accounts and need a way to meet short-term liquidity deficits. What does “no overdraft fees” ...

Mar 30, 2022 - by Mark Roe, ADVANTAGE, powered by JMFA

Three Rs of a successful consumer-focused overdraft strategy

It is undeniable that the overdraft service environment has changed in the last two to three years. In order to minimize the impact of industry changes and recent market shifts, ...

Nov 19, 2021 - by Mark Roe, ADVANTAGE, powered by JMFA

Align your overdraft strategy with your market

Just as the holidays are approaching, price increases on everything from groceries to gift items to gasoline could have a Grinch-like impact on consumers who were already struggling with the ...

Sep 1, 2021 - by Mark Roe, ADVANTAGE, powered by JMFA

How does your overdraft strategy impact members?

Lately, there has been much criticism about overdraft programs, stemming from the lack of transparency inherent in some program strategies. Much of the current disapproval expressed by critics in the ...

Jun 28, 2021 - by Mark Roe, ADVANTAGE, powered by JMFA

Offer members the services they need and let them decide

It’s been more than a year since the coronavirus pandemic disrupted our businesses and our lives. And while there are encouraging signs of improvement in the economy, unemployment numbers ...

Mark Roe

Executive Vice President-National Sales
John M. Floyd & Associates (JMFA)

Web: www.jmfa.com

With more than 30 years of industry experience, Mark assists with leading all JMFA sales efforts, as well as training initiatives that support the company’s strategies that lead to long-term stability for its clients.

He joined JMFA as a consultant, providing operational guidance for improved performance on various projects supporting community banks and credit unions. He later transitioned to the sales team as Regional Director of Sales for the Northeast market before being named EVP of National Sales.

Prior to joining JMFA, Mark was a sales manager in the Texas market for a major bank with headquarters on the West coast. His experience also includes managing the accounting, budgeting, cash management, operations, and credit administration functions for community banks in the Dallas/Fort Worth area. Mark received his degree in finance from Abilene Christian University and is also a graduate of The School for Bank Administration at The University of Wisconsin.