Michelle Bloedorn
Chief Executive Officer Member Loyalty Group
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Before joining Member Loyalty Group, Michelle was Vice President of Sales and Service at Baxter Credit Union. Her responsibilities included marketing, online services, inbound sales and contact center management. Clearly understanding the power of Net Promoter® score and the value it played for the membership, she was responsible for implementing and managing the Net Promoter® score loyalty program at her credit union.
Previously Michelle spent more than 16 years in the credit union industry specializing in various areas including: marketing, business development, product management, call center management, online services and branch management. In addition to Baxter, she worked for South Carolina FCU, Orange County Teachers CU, Riverside County FCU and CUNA Mutual.
Michelle received her Business Administration degree in Marketing from California State University, San Bernardino and her MBA from Northwestern’s Kellogg Graduate School of Management. She is also a graduate of the CUES CEO Institute.
