The latest from Myles Bristowe

Jul 18, 2016 - by Myles Bristowe, PSCU/Co-op Solutions

Members: The best advocates for credit union brand and value

By the time the average American reaches 16 years of age, he or she will encounter more than 170,000 advertisements. As adults, experts say we see 5,000 marketing ...

Jan 28, 2015 - by Myles Bristowe, PSCU/Co-op Solutions

Let’s say goodbye to marketing’s “catch culture”

Marketing has created a “catch culture.” Don’t worry too much if you aren’t sure what a “catch culture” is, because I’ve just made it up. Every day ...

Sep 24, 2014 - by Myles Bristowe, PSCU/Co-op Solutions

Trusting your gut

My mother used to say, “If you bring forth what is inside you, what you bring forth will save you.” Many marketers believe that the head thinks, while the gut ...

Sep 9, 2014 - by Myles Bristowe, PSCU/Co-op Solutions

Uncommon customer experience

My mother used to say, “Experience is what you get when you don’t get what you want.” The greatest of marketing masters will tell you they’ve earned their ...