The latest from Nicole Reyes

- by Nicole Reyes, TMG

Are consumers ready for biometrics?

If Apple’s experiment with Touch ID is any indication, the answer to the above question may be a resounding yes. With the company’s increasing reliance on its Touch ...

- by Nicole Reyes, TMG

Influencing long-term consumer behavior post-branch

It’s not unusual for a national crisis or high-profile incident to change consumer behavior. The recent merchant data breaches are no different. According to at least one study, more ...