With 35 years of experience in the financial services industry, Norm is a seasoned and passionate leader of Advisors Plus Consulting. As Vice President, he leads a team of consultants who work with financial institutions of all sizes and markets across the country. He specializes in expert analysis and strategic guidance in credit and debit card programs, deposit products, contact center optimization, digital engagement and strategic planning. His mission is to help financial institutions achieve their goals, enhance performance and create value for their customers and communities. He thrives on collaborating with diverse teams, leveraging data and insights and delivering innovative solutions. He is a frequent speaker at industry events, faculty of payments education seminars and a media contributor.