Do you pass The Boat Test?
At our company, we have a philosophy called “The Boat Test”. We don’t do business with people with whom we wouldn’t want to spend a day on a ...
At our company, we have a philosophy called “The Boat Test”. We don’t do business with people with whom we wouldn’t want to spend a day on a ...
I recently produced an event for a conference where I brought in some of the best speakers, humorists, and entertainers that I know. It was a variety show format to ...
As I’ve written about before, in 2020 I left the bright lights of show business and my legions of adoring fans to follow my dreams into chemical manufacturing. Ok, ...
People buy for two reasons: Desire for gain or fear of loss. Far too often, companies operate in the “desire for gain” category. They list all the product benefits hoping ...
Do you remember when Facebook was about sharing pictures of kids, vacations, and favorite meals at Olive Garden? As annoying as it was to be dragged into the gastronomical adventures ...
As I write this article, it occurs to me that I may have written about this incident before. Since there are a number of lessons to draw from life experiences, ...
When I think back to my college classes, a cold chill descends my spine when I remember accounting. I am not left brained nor have I ever been accused of ...
My wife recently celebrated a milestone birthday, so to her delight, I booked a vacation in the Dominican Republic at an all-inclusive resort. My wife loves nothing more than laying ...