Rich Jones

A published author and engaging speaker, Rich Jones is President/CEO/Principal for Leaders2Leadership LLC. Prior to starting his own strategic planning agency he was Senior Vice President of Sales, Marketing and Business Development with $1B Elements Financial FCU (previously known as Eli Lilly Federal Credit Union.) With more than three decades of leadership experience that includes building entrepreneurial enterprises he brings innovative thought and practices to credit unions, community banks and non-profit enterprises across the country. ... Read more

A strategic leader, Rich has orchestrated transformational change while working with senior management and boards of directors. He has also implemented strategies in marketing, business development, branding and data management that have had a significant impact. In addition, he has led organizations into the art of using member data and market intelligence to design and deploy products, services and marketing messages that support sales efforts.

Characterized as a value-driven entrepreneur, he is cautiously optimistic and always maintains a contagious sense of humor. As a financial educator, he expertly communicates complex ideas in an engaging, accessible style.

A Marine and graduate of Colorado State University, Jones has been a frequent speaker and presenter at regional, national and international conferences in the banking and credit union sectors. He also authors the blog, www.leading2leadership.com to share best practices and subject-matter expertise in Leadership, Marketing, Business Development and Business Intelligence.

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