The latest from Rob Vanasco

Jul 27, 2018 - by Rob Vanasco, Velera

Understanding the member experience through member-centered design

Do you remember when you used to get a statement in the mail every month for your credit card usage? Managing your credit card had a few tried-and-true elements to ...

Jun 6, 2018 - by Rob Vanasco, Velera

Mapping the member journey

It is no secret that more and more members are demanding a digital experience in order to accomplish tasks faster and easier, or that self-service is the future and a ...

Jul 26, 2017 - by Rob Vanasco, Velera

5 ways to create the ultimate member experience

In 1909, Alphonse Desjardins formed the first credit union in the United States and introduced into history the idea of the cooperative financial institution – or a financial institution owned and ...