The latest from Robert O'Hara

Mar 20, 2019 - by Robert O'Hara, GrooveCar

How to maximize your auto loan program

While auto loans often hold a prominent share of a credit union’s overall portfolio, some credit unions make the mistake of viewing indirect financing, leasing, and direct lending as ...

Oct 22, 2018 - by Robert O'Hara, GrooveCar

Credit unions are poised to succeed with auto leasing in 2019

As 2018 draws to a close, it’s time to assess the state of the automotive industry. Factors impacting the automotive industry reveal good and bad news for the industry, ...

Sep 28, 2018 - by Robert O'Hara, GrooveCar

Accommodate and influence . . . don’t lend

The entire auto shopping experience can be very stressful for your members. With so many expensive options available, members can be overwhelmed with the experience.  They want to make the ...

Jul 11, 2018 - by Robert O'Hara, GrooveCar

Got summer on your mind? Make room for next year’s strategy!

While the days are long and the temperatures are hot, the focus might not be on ways to boost your auto loan portfolio in 2019. However, now is the best ...

Feb 12, 2018 - by Robert O'Hara, GrooveCar

Top 5 reasons an online auto buying resource is not a want, but a need!

Credit unions are in a unique position to be of service to members online and through traditional branch locations. It’s an enviable position to have both forms of commerce ...

Jan 10, 2018 - by Robert O'Hara, GrooveCar

Should online car buying be educational or a sales tool?

Let’s address the big question when it comes to online auto buying: should your credit union provide a resource that is a sales tool or educational resource? What are ...

Jun 14, 2017 - by Robert O'Hara, GrooveCar

Innovation starts now, here’s one that can be easily accomplished

What does innovation look like? The definition is the process of translating an idea into a product or service that creates value. Swing open the front doors to your credit ...

Dec 19, 2016 - by Robert O'Hara, GrooveCar

The benefit of having a preferred dealer network

Let’s face it, credit unions should always look for better ways to capture the member’s auto loan business at the point of sale. We all know it is ...