The latest from Ronni Martinez

Jan 24, 2024 - by Ronni Martinez, SWBC

You have a new follower: Are credit unions the real influencers?

By now, most of us have leaned on an influencer’s information to make decisions on food, clothes, and even some quick-fix repairs. Hence why the word “influencer” is described ...

Jul 28, 2022 - by Ronni Martinez, SWBC

Offering vehicle protection to members with hybrid & electric vehicles

As gas prices soar to record highs this summer, the automotive industry is getting a power surge from hybrid and electric vehicles (HEVs). Consumers seem to be getting on board ...

May 5, 2022 - by Ronni Martinez, SWBC

What TV and movie reboots can teach us about vehicle protection programs

Reboots of classic television shows and movies have been big business for the entertainment industry over the last five to 10 years. Seems like everything we’ve enjoyed from childhood ...

Apr 22, 2022 - by Ronni Martinez, SWBC

Modernizing your approach to offering vehicle protection products

We’ve all been there. The phone rings from an unlisted number. It’s not a number you know, but maybe it’s your new dentist calling to confirm an ...

Jun 5, 2018 - by Ronni Martinez, SWBC

Shift gears to help protect loans from vehicle depreciation

As times and vehicle purchase behavior change, the auto lending industry must adapt to stay competitive and successful. One of the newer challenges facing our industry these days is an ...

Dec 1, 2016 - by Ronni Martinez, SWBC

How Heritage Federal Credit Union increased GAP production by 44%

Meeting the changing financial needs of its membership is a mission that Heritage Federal Credit Union prioritizes. In a competitive auto lending market with industry-wide low interest rates and a ...

Oct 25, 2013 - by Ronni Martinez, SWBC

The 4 reasons your institution should offer guaranteed asset protection

Guaranteed Asset Protection (GAP) is an important vehicle protection product because most primary auto insurers only cover the Actual Cash Value (ACV) of a vehicle—not the  outstanding loan balance. ...