The latest from Scott Butterfield

Jan 14, 2020 - by Scott Butterfield, Your Credit Union Partner

Adaptation is in our DNA

Adaptation: “the result of an evolutionary process in which individuals within populations evolve traits over time that are better suited to their environment.” Successful adaptation happens when specific traits emerge ...

Dec 13, 2019 - by Scott Butterfield, Your Credit Union Partner

In search of the ideal member

It’s December, and if you’re like most credit union leaders, your strategic plan is distributed, and the 2020 budget is approved. Before you know it, you and your ...

Nov 13, 2019 - by Scott Butterfield, Your Credit Union Partner

Capacity building makes mission possible

At the root of credit unionism is capacity building. Original credit union capacity-building activities included affordable access to credit, financial education, and products for promoting thrift. Mottos like “People Helping ...

Oct 9, 2019 - by Scott Butterfield, Your Credit Union Partner

The Tao of credit unionism

It’s easy to take a look at the world around us and see one huge, hot mess. Scroll social media or watch five minutes of the 10 o’clock ...

Sep 18, 2019 - by Scott Butterfield, Your Credit Union Partner

Are all credit union members equal?

Sometimes, during in-depth business planning conversations the question, “are all members equal” arises. It’s a tricky question, and it almost always creates serious debate. For some credit union leaders, ...

Aug 9, 2019 - by Scott Butterfield, Your Credit Union Partner

World Credit Union Conference – diversity, development, and dedication, ignite!

Another successful World Credit Union Conference (WOCCU) has come to a close. What a fantastic experience, interacting with attendees from 61 countries around the world. Alison and I learned a ...

Jul 10, 2019 - by Scott Butterfield, Your Credit Union Partner

Does size really matter?

We are fortunate to work with credit unions of all shapes and sizes. At YCUP, we collaborate with smaller credit unions that are vibrant, growing, and very relevant. We also ...

Jun 13, 2019 - by Scott Butterfield, Your Credit Union Partner

Trust and the Hispanic community

As credit union leaders look ahead and consider whom their borrowers will be five years from now, they are likely to see a different group than they’ve been used ...