The latest from Sean Cunningham

Aug 16, 2022 - by Sean Cunningham, Marquis

Top 10 steps to using data to drive meaningful member journeys

Today’s consumers expect communications to be specific to their individual situation. A one-size-fits-all cookie cutter approach is no longer accepted … and as financial institutions, we do not get a ...

Sean Cunningham

SVP, Regional Manager
Marquis

Web: www.gomarquis.com

Sean Cunningham is currently SVP, Regional Manager with Marquis, a company that helps nearly 800 banks and credit unions drive automated hyper-specific customer journeys. The Marquis approach starts by aggregating, assembling, and analyzing each institution’s unique data to build a unique path designed for each individual customer and their specific situation across multiple channels. Over the last seven years, this approach has yielded a 512% average direct annual return on investment for Marquis clients.

Prior to joining Marquis in 2006, Sean was Chief Marketing & Retail Officer with a community bank in Illinois, where his efforts were focused on achieving positive ROI through targeted marketing. Additionally, he implemented and managed the bank’s sales and service initiatives. Sean lives in Central Illinois with his wife and two kids.

The latest from Sean Cunningham

Top 10 steps to using data to drive meaningful member journeys

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