The latest from Steve Heusuk

Mar 28, 2023 - by Steve Heusuk, CUNA Mutual Group

3 near-term strategies for digitally transforming credit unions

Without question, the multi-year plan still has its place – even amid today’s unprecedented pace of change. After all, long-term planning is how leaders put meat on the bones of ...

Oct 21, 2022 - by Steve Heusuk, CUNA Mutual Group

Talent management & culture in uncertain times

Credit unions and other employers are competing for talent in one of the tightest labor markets in U.S. history. While the labor market has cooled a bit, the Bureau ...

Nov 23, 2021 - by Steve Heusuk, CUNA Mutual Group

Learning from top-performing credit unions: Strategic do’s & don’ts

In 2008, the bottom fell out of the economy. The Great Recession devastated world financial markets, the banking industry, and real estate. During this time of great economic upheaval, CUNA ...

Dec 8, 2020 - by Steve Heusuk, CUNA Mutual Group

Emotional engagement: Differentiate your members’ experience

Emotions play a huge role in shaping member experience. Emotions influence members’ desire to buy or not to buy, what they remember and share about their experiences, and, most importantly, ...

Jun 28, 2019 - by Steve Heusuk, CUNA Mutual Group

Create a win-win by reducing member anxiety

Leading consulting firms, such as Forrester and Bain & Co., have long maintained emotions are key in shaping customer experience (CX) perceptions.  Bain reports reducing anxiety as the key emotional ...