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Sue Schroeder has over 25 years of strategy, innovation, and community development experience including 10 years working to advance the credit union movement. She has worked for leading global organizations such as Experian, Avery Dennison, and Nestle before shifting into consulting in 2023.
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Her passion is rooted in helping credit unions solve problems so they can get closer to the needs of their members and drive growth. At a past global organization, she built the North America credit union go-to-market strategy, created annual credit union strategic planning, built year-round industry partnerships, trained hundreds of team members on CDFI, and developed their North America B2B financial inclusion strategy.
At women-owned Vine2Brand Consulting Group, Sue partners with community-driven organizations to help them further grow, adapt, and reach for long-term relevance. This includes strategic planning, go-to-market action plans, turnaround initiatives, CDFI consulting, and grant writing. A trained speaker, she has presented to credit union CEOs and senior executives at CUES conferences, league events including REACH, and MeridianLink’s User Forum. She has also moderated c-suite panels at CU Underground, CUWLA Connect, and Experian’s Vision conference.
Sue earned an MBA in Corporate Strategy & Marketing from University of Michigan, has been a certified grant writer since 1992, and has earned multiple credit union industry certifications.
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