The latest from Todd Swoope

Mar 16, 2016 - by Todd Swoope, Buzz Points

Going beyond rewards programs

If you’ve read this column in the past, then you probably know what Buzz Points is about. We’re a rewards program that drives revenue and retention for credit ...

Feb 17, 2016 - by Todd Swoope, Buzz Points

Getting more from 4 tried-and-true marketing methods

With the landscape of the banking world constantly shifting and changing, it’s sometimes difficult to know where to spend your time, energy, and resources in regards to marketing. On ...

Jan 13, 2016 - by Todd Swoope, Buzz Points

Attrition, and how to curb it

The War of Attrition Any activity, any game, any bit of work, is a numbers game. If you look at any objective that needs reached in any field, you’ll ...

Dec 29, 2015 - by Todd Swoope, Buzz Points

What makes your credit union’s mobile banking different?

To quote the legendary Bob Dylan, “The times they are a-changin’.” That sentiment is even more true today than ever before, especially in the financial industry. Gone are the days ...

Dec 9, 2015 - by Todd Swoope, Buzz Points

Thinking ahead: Your 2016 roadmap

21 days. There are only 21 days left in 2015. Even fewer depending on when you’re reading this. Take that in for a moment; we are shockingly close to ...